Toyota Racing
I partnered with Pariveda Solutions to research, plan, and design this website for Toyota Racing. Toyota Racing wanted to bring a more contemporary and media-driven design to their website. Interviews with Nascar fans helped inform a better understanding media consumption and fan interaction with drivers, teams, and Toyota. A redesigned information architecture, wireframes, and prototype were delivered for development.
Year
2016
Collaborators
Pariveda Solutions
Responsibilities
- Research
- Design











