“Carrying out a UX competitor analysis will empower your business choices. But how? Through researching the competition, you can glean insights from the data you collect and make informed UX design decisions.”
Summary: User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
As Benjamin Storm, PhD, lead author of the study, put it: “Memory is changing. Our research shows that as we use the internet to support and extend our memory we become more reliant on it. Whereas before we might have tried to recall something on our own, now we don’t bother.”
“This must be our new design mantra: There when you need it, invisible when you don’t. It would be much better than what we believe today: There when you need it, incessantly begging you to come back when you don’t.”
“Designing for mobile is currently a surefire way of making sure an experience gets into the hands of the most users possible. Not everyone has smart glasses right now, but nearly everyone has a phone. However, a mobile phone was not necessarily designed for AR experiences and therefore has a lot of points of friction.”