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Personas aren’t the problem… your methodology is

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“Not every project requires us to write personas. Interviews (or interviews alone) are not always the best way to collect the insights we need to understand our users. Customer journeys are not the be-all-and-end-all in visualizing a user’s experience. The tools and methods we use should differ from project to project because the specific goals and scope of each project is different.”

Source: Personas aren’t the problem… your methodology is – UX Collective